Marketing Management: A Strategic Decision Making Approach
By Ramaswamy.
Description
Marketing management: a strategic decision making approach is authored by v s ramaswamy, and is recommended for managers and students seeking knowledge regarding marketing management and decision-making. This edition of the book is a collection of information about marketing decision-making, rather than giving only a description of the marketing phenomenon. Chapters have been revised to make the features and layout more presentable. Updated concepts, like green marketing, have been discussed in this book. Students can learn to apply strategic tools and decision-making frameworks, in actual ...
ISBN(s)
1259026418, 9781259026416
