Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing (1-Off Series)
By Unknown Author.
Description
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing. - from Amzon
ISBN(s)
0761916970, 9780761916970
